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Xuejiao Zhu

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The Legend

Poster Design | Screen Printing

 The poster design incorporates screen printing techniques, carefully crafted typographic compositions, and striking color contrasts to effectively promote an event commemorating the legendary Bob Marley. The design is motivated and inspired by the r

The poster design incorporates screen printing techniques, carefully crafted typographic compositions, and striking color contrasts to effectively promote an event commemorating the legendary Bob Marley. The design is motivated and inspired by the renowned HATCH style commonly found in the musician's graphics and his profound spiritual influence across the world.

Mid-Autumn Festival

Poster Design | Letterpress | Linocut

 This is a collaborative project undertaken by Kat Hartley and Derek Liu at MICA. The project centers around the annual Mid-Autumn Festival, a culturally significant holiday celebrated across Asia, symbolizing the auspicious theme of "reunion." The t

This is a collaborative project undertaken by Kat Hartley and Derek Liu at MICA. The project centers around the annual Mid-Autumn Festival, a culturally significant holiday celebrated across Asia, symbolizing the auspicious theme of "reunion." The team utilized advanced typesetting, linocut, and paper stencil techniques to design stunning Globe-style posters in honor of this festival.

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Book & Coffee Store

Branding | Logo Design

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 Corner is a unique coffee and bookstore that prides itself on offering a warm and welcoming atmosphere to all of its patrons. The brand identity is highlighted by a carefully crafted logotype that features a clever combination of a coffee mug and a

Corner is a unique coffee and bookstore that prides itself on offering a warm and welcoming atmosphere to all of its patrons. The brand identity is highlighted by a carefully crafted logotype that features a clever combination of a coffee mug and a book graphic, which perfectly aligns with the brand's focus on literary indulgence and premium coffee blends. Corner offers a delightful and immersive experience for book enthusiasts, who are encouraged to lose themselves in the pages of their favorite books while enjoying the delicious aroma and taste of coffee made with 100% Rainforest Alliance Certified coffee beans.

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The Sweet Danger

Brochure | Layout Design | Hand Binding

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Human Evolution

Information Graphics | Poster Design

 This infographic poster effectively communicates the rich and diverse history of human evolution through skillful use of color variation and gradation. The off-bleed heading situated at the bottom of the page serves to remind the viewer of the ongoi

This infographic poster effectively communicates the rich and diverse history of human evolution through skillful use of color variation and gradation. The off-bleed heading situated at the bottom of the page serves to remind the viewer of the ongoing and dynamic nature of the evolutionary process.

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Love for Lost

Publication Design | Exhibition Installation | Digital Illustration | Photography | Copywriting

 Every year, an estimated 6.5 million homeless pets find their way into animal shelters throughout the United States. Tragically, due to limited capacity and resources, approximately 1.5 million adoptable pets are euthanized in a process that is hear

Every year, an estimated 6.5 million homeless pets find their way into animal shelters throughout the United States. Tragically, due to limited capacity and resources, approximately 1.5 million adoptable pets are euthanized in a process that is heart-wrenching for those who care about these animals. Moved by this issue, I was inspired to create a project with a mission of love and hope to raise public awareness of the importance of animal adoption and encourage people to adopt rather than shop. Through this initiative, I hope to make a meaningful impact in the lives of countless animals and help build a more compassionate and responsible society.

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Invitation

Rebranding | Invitation Design

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 The Webster Distinguished Service Award 2021, presented by the International Spy Museum, This invitation seeks to refresh the design aesthetics from previous events by adopting a modern and sleek look. The objective is to create an innovative and vi

The Webster Distinguished Service Award 2021, presented by the International Spy Museum, This invitation seeks to refresh the design aesthetics from previous events by adopting a modern and sleek look. The objective is to create an innovative and visually stunning fundraising event that appropriately reflects the Awardee's esteemed background in espionage. Through this approach, the award ceremony will gain a distinctive and recognizable identity that aligns with the museum's mission to honor and celebrate individuals who have made exceptional contributions to the field of intelligence.

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Kara Walker

Typography | Poster | Postal Stamp

 This self-initiated project is dedicated to the celebrated artist Kara Walker and her upcoming exhibition at the Walker Art Center. The design concept for this project revolves around the letter "K," which is ingeniously manipulated to create graphi

This self-initiated project is dedicated to the celebrated artist Kara Walker and her upcoming exhibition at the Walker Art Center. The design concept for this project revolves around the letter "K," which is ingeniously manipulated to create graphic references to the artist's signature black and white silhouettes. Through this approach, the design effectively captures the essence of Walker's unique artistic style while creating a striking visual identity that is sure to captivate audiences and generate buzz for the exhibition.

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40 Tips for Better Type

Typography | Layout Design | Poster

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The Voice of The Animals

Social Campaign | Brochure | Poster | Illustration | Motion Graphics | Art Direction

 This design project draws inspiration from five pressing social crises: Global Warming, Whaling, Animal Homelessness, The Fur Trade, and The Ivory Trade. Through the powerful combination of typography and illustrations, the project aims to tell the

This design project draws inspiration from five pressing social crises: Global Warming, Whaling, Animal Homelessness, The Fur Trade, and The Ivory Trade. Through the powerful combination of typography and illustrations, the project aims to tell the stories of these crises and raise public awareness about their far-reaching impact. By showcasing the urgency and gravity of these issues through a visually engaging and thought-provoking medium, the project endeavors to spark meaningful conversations and inspire action towards creating a more sustainable and compassionate world.

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Anniversary Branding

International Spy Museum 20th Anniversary

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Typographic Poster

Poster | Typography | Illustration

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Infographics

Infographic projects at the International Spy Museum Washington, D.C. | 2020

KidSpy Movie List
KidSpy Movie List

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Life in Quarantine Spy Style
Life in Quarantine Spy Style

NSA Exhibit

Pop-up exhibit at the International Spy Museum Washington, D.C. | 2021

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AHA

Installation | Art Direction

 AHA is a collaborative installation project that was undertaken by Brooks Clarke, Kristi Liu, and Noni Devora at MICA. The concept behind the installation is to create a visually stunning and inspiring AHA moment for graduating students. To achieve

AHA is a collaborative installation project that was undertaken by Brooks Clarke, Kristi Liu, and Noni Devora at MICA. The concept behind the installation is to create a visually stunning and inspiring AHA moment for graduating students. To achieve this, the installation features a palindrome design that can be read from both sides, thanks to the use of transparent cellophane on the glass wall. To further enhance the impact of the design, vibrant vinyl pieces have been carefully applied to extend the colors onto the concrete floor. The result is a dynamic and engaging installation that is sure to leave a lasting impression on all who experience it.

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The DAC

Branding | Logo | Button | Signage

 The Diversity Advisory Council (DAC) is a newly established DEAI community at the International Spy Museum, formed in 2022 with the goal of fostering a diverse, open, and inclusive workplace environment for all staff. In this context, I was tasked w

The Diversity Advisory Council (DAC) is a newly established DEAI community at the International Spy Museum, formed in 2022 with the goal of fostering a diverse, open, and inclusive workplace environment for all staff. In this context, I was tasked with creating a logo and related promotional assets to engage and mobilize the community while staying true to the Museum's established brand style guide. Through a careful consideration of the Museum's existing visual identity and the community's unique values, the resulting logo and assets effectively communicate the DAC's mission and help to build a strong sense of community among staff.

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Girl Scout Patches

Illustration | Patch Design
International Spy Museum | Washington, D.C.

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Tote bag

International Spy Museum | Washington, D.C. | 2023

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EDO Logo

Logo Design | Marketing Collateral

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Ask me how to sneak in

Typography | Membership Promotion
International Spy Museum | Washington, D.C.

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Thank You Members

Typography | Membership Promotion
International Spy Museum | Washington, D.C.

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Icon Design

International Holidays

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This is a book of emotions

Book Design | Storytelling

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Type Talk

Typography | Layout | Motion Graphics

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Motion Graphics

The Love Story

Motion Graphics | Storytelling | Video Editing

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Daily Agenda

Information Graphics | Icon | Poster

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Motion Graphic

Rotation

Motion Graphics

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OPUS

Motion Graphics | Video Editing

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Back to Graphic Design
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The Elegance
Narrative .jpg
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Anastasia
57790.jpg
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Deconstruction
for+web.jpg
0
TypeCon Recreation
1
The Legend
 This is a collaborative project undertaken by Kat Hartley and Derek Liu at MICA. The project centers around the annual Mid-Autumn Festival, a culturally significant holiday celebrated across Asia, symbolizing the auspicious theme of "reunion." The t
3
Mid-Autumn Festival
7
Book & Coffee Store
6
The Sweet Danger
 This infographic poster effectively communicates the rich and diverse history of human evolution through skillful use of color variation and gradation. The off-bleed heading situated at the bottom of the page serves to remind the viewer of the ongoi
2
Human Evolution
 Every year, an estimated 6.5 million homeless pets find their way into animal shelters throughout the United States. Tragically, due to limited capacity and resources, approximately 1.5 million adoptable pets are euthanized in a process that is hear
32
Love for Lost
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15
Invitation
 This self-initiated project is dedicated to the celebrated artist Kara Walker and her upcoming exhibition at the Walker Art Center. The design concept for this project revolves around the letter "K," which is ingeniously manipulated to create graphi
3
Kara Walker
3
40 Tips for Better Type
 This design project draws inspiration from five pressing social crises: Global Warming, Whaling, Animal Homelessness, The Fur Trade, and The Ivory Trade. Through the powerful combination of typography and illustrations, the project aims to tell the
11
The Voice of The Animals
Aeroplane Chess_for web-04-copy.jpg
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Aeroplane Chess
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Year of The Rabbit 2023
6
Anniversary Branding
2
Typographic Poster
KidSpy-Movie-List.jpg
3
Infographics
4
NSA Exhibit
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Program Signage
 AHA is a collaborative installation project that was undertaken by Brooks Clarke, Kristi Liu, and Noni Devora at MICA. The concept behind the installation is to create a visually stunning and inspiring AHA moment for graduating students. To achieve
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AHA
6
The DAC
2
Girl Scout Patches
9
Tote bag
6
EDO Logo
4
Ask me how to sneak in
4
Thank You Members
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22°C Pranas
Screen+Shot+2019-01-14+at+%E4%B8%8B%E5%8D%8812.18.35.jpg
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Icon Design
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This is a book of emotions
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Type Talk
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The Love Story | Motion Graphic
Daily Agenda-01.JPG
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Daily Agenda
Motion graphic.jpg
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Motion Graphic
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Rotation | Motion Graphic
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OPUS | Motion Graphic